About

I have a bias for action & believe strategy & execution & reviews play a crucial role in any aspect of life.

As a subject, I truly appreciate communication. My interests include marketing, advertising, content creation, artificial intelligence (AI), and emerging technologies, as well as how they are influencing the world of content. I enjoy creating content solutions for brands’ communication needs and enjoying thinking about content ideas in a variety of formats.

“Creativity without execution is Hallucination”
― Thomas Edison

I AM LIKE A PIZZA WITH A THIN CRUST.

My foundation is a science education with concentrations in mathematics and physics, as well as a heavy dosage of music and the arts throughout my graduate school years. After a few failed attempts at getting into engineering schools, I naturally gravitated toward the field of management science.

With my time at The Times of India, Indiainfo.com, J Walter Thompson’s OOH advertising, and Dun & Bradstreet’s database-driven client acquisition, I kept layering on strategic sales. One of the key layers came from my time leading an integrated marketing practice at Starcom, followed by a brief stay with Lintas Media Group, learning how to generate content with Happy Finish, where I also led their APAC practice. I turned entrepreneur with an ambition to create India’s best content studio at the confluence of creativity & technology.

PASSION FOR ADVENTURE

I have a long list of things I want to do, and I consider myself fortunate to have accomplished most of them. Some of my adventure experiences include – Everest Base Camp in Nepal, kayaking in the Torsa River in Bhutan, bungee jumping from Bloukrans Bridge, racing with the cheetahs in Somerset West, Western Cape, white rhino tagging at Amakhala Game Reserve, white shark cage diving in ghansbaai, SA, Manali to Leh cycling in India, sky diving in Gold Coast, Australia. There are many more adventures I intend to take part in during this journey called life. I do this to push myself beyond my comfort zones. This continuously puts my character to the test, tries my stamina, and gets me ready for whatever surprises life has in store for me today.