Ashish Limaye

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My Second brush with Broadcast Journalism

http://youtu.be/86WDd_hEJvM

We often complain about worsening traffic situation in Mumbai, but not do much about it. As a part of our daily commute to office we realized that a larger part of our daily traffic troubles could be owing to heavy trucks entering city premises during peak traffic hours.

I took this initiative of approaching traffic police, and with help of CNN IBN, did this episode to highlight the problem and try to resolve it.

Have received good response form people, but yet to hear from the traffic CP on how they intend to implement a ban on trucks entering city.

Collaborations …. and need for a strong vendor brand

Having worked across media/agency setup in a growth role, one gets a clear sense of what a client needs – Quick turnaround, efficient servicing, cost effectiveness and control over the entire campaign. The fact that client knows agency will further outsource the work to a vendor does not make too much of a difference, because …

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Big or Bad

I have come across three distinct cases in last 30 days which make me think that being Big often translates to being Bad (Sadly though). In “Go kiss the world” subroto Bagchi makes a valid comment – How big can you get before you get bad. There is a extremely thin line differentiating big from …

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