I had an early morning dream today. I was demonstrating a conventional outbound sales call to my team. There was an unknown prospect with whom we dabbled across challenges of objection handling, assessing the need, probing a possible solution and a closure with a meeting. Indeed it was a dream. Rarely do we have such …
People wished for Faster horses and not cars . If it was only for customer speak, Henry Ford might have ended up mutating faster horses. Instead, he as an innovator introduced faster cars. Though he didn’t to invent automobile, he innovated with speed and thus delivered an alternative for consumers who asked for “faster horses”. …
2022 brought in a experience worth sharing. In midst of new year revelry & travel plans, I lost my card holder which had following original documents (11 of them in total) : 1) Pan Card 2) Aadhar Card 3) Voter ID 4) Amex Credit Card 5) Citibank Credit cards (2) 6) Tata Card (1) 7) …
I am pained by the recent videos of Indian soldiers being heckled by coward youth in Kashmir. Soldiers who were equipped with weapons which had a potential to kill these cowards in a fraction of a second. It needed great amount of patience and valour for our soldiers not to react. As Kamal haasan said in …
Choose your struggles wisely As a child we are generally protected from the external world and struggles it may present. While this is a safe period and one must use it wisely to gain strength,momentum and direction towards what eventually you may want to do in life. Much before what life may present its struggles …
I have been lucky to experience holidays. Holidays with my lovely family, friends, parents, and at times alone. No debate here that Holiday is what everyone should experience in life – it should be a basic human right , not a privilege. However I have seen a lateral shift in my approach to Holiday. Thankfully …
Expecting somebody to “Like you” is becoming a easy trap for us these days. If I am eating some food, driving a cycle, going out with kids, drinking beer with friends, everything around me is “Likeable”. Thanks to the omnipresent social media which does not seem to have a “Unlike” option for anything I do- …
Fastrack – A Brand known for its irreverence has come up with a new campaign – which takes the positioning of “Care Damn” attitude a notch further. I know they are not targeting me any more – and these opinions don’t really matter to them. However expecting a response from Fastrack is the last thing …
Sorry For What – The emergence of a Rebel – without a cause Read More »
I started my first full time job at the age of 23. One year into a new job with The Times of India was not what I had dreamt of . Starting with a English broadsheet in a hindi heartland – Indore had its own set of challenges. Industry challenges apart, I wish to touch …
I have been lucky to be on both sides of the business. Actually three sides of the business is a better word. Spent quality time with creative and media agencies, Publications and broadcasters & Client side as well. Have enjoyed working with agencies of different hue and size and loved interaction with some rational some not so …
Advertising Agencies – Fragmentation is your nemesis. Read More »
Elections in India is the probably the most extensive exercise conducted ever. If one carefully goes through the election coverage – across media – poll manifesto – across parties, what stands out is the rhetoric given in the form of hope for – Bijli, Sadak, Paani (roughly translated – Power, Accessibility of roads & drinking …
Am i supporting a autocratic form of government by stating RIP democracy ? Probably yes. In a nation which is comprising of 1.2 billion people, many of them do not even know their basic rights, democracy is a demon in disguise. To dive deeper into my argument let me state basic definition of what democracy means- …