Roles

Management. Leadership. Technical.

Craving Digital

“Accidental Entrepreneur, Craving for impactful & engaging content, Student of Omnichannel content platform in Digital space, & strong belief in crafting trusted life relationships with brands – these four pillars formed the cornerstone of the journey into Craving Digital which is facilitated by an MBO (Management Buyout) of Happy Finish India unit.

Happy Finish

Happy Finish is a global creative studio providing production and post-production services across print, POS, Digital, and the interactive AR/VR space.

Formed Happy Finish in the creative and advertising market in India, advocating the post-production value proposition, attracting talent, and delivering a cash flow positive domestic office.

Championed growth initiatives, identified sponsorship opportunities, and secured four major MNC brand contacts.

Lintas Media Group

Lintas Media Group is the media arm of IPG Group (one of the “Big Four” agency companies), that provides pan-Indian media trading, planning, strategies and solutions.

Provided benefits to advertisers and Media owners, leveraged IP rights for long-term revenue, and led a new business vertical with additional branded content.

Achieved group objectives, led a respected team to secure two major business contracts, and assessed and created strong IP content on Indian television for Maruti Suzuki.

Successfully delivered key role objectives, effectively leading a respected team applying robust business development techniques to secure two major business contracts valued at US$5M.

Starcom Mediavest Group

Applied media strategy for market penetration and assimilated media essentials to benefit advertisers.

Contributed to the creation of India’s leading integrated media communication practice.

Established a ‘Circle of Advantage’ value proposition and created a category first initiative across branded content, Sports and OOH verticals using specialist teams.

Dun & Bradstreet Information Services India Pvt. Ltd.

Led a sales and operations team of around 15 people involved in creating path-breaking leads for IT and Non-IT businesses.
Employed proprietary commercial databases of DNB India to help corporates create B2B sales faster and simpler.

Worked on project consultation with various companies like DHL, Fed Ex, IBM, HP, Peoplesoft, Hutch, etc

The Times of India

First job and one of the most thorough learning experiences.

Identified communication and media needs of advertisers, and helped them connect using Times Group publications.

Successfully launched the first English broadsheet in Hindi heartland, and marketed the brand to advertisers.